He looks good, can't wait to see them in mags!
I especially like the middle one, he's like, "Hey, you know I'm hot, and awesome. Welcome to my private jet."

They're great pictures but will anyone even notice what's being sold?

I guess this is typical for a fragrance ad, but all anyone's going to do is oogle Justin and then turn the page when they're done.

I really like the last one, though. He's got an old-school "I'm tough but sexy" look going on.