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J.C. Penney Brings Back The Breakfast Club

Sun, 07/27/2008 - 5:54pm by leeluvfashion
125 Views - 11 comments

Via: IMDB
Video from Youtube.


"The bosses of U.S. department store J.C. Penney have brought The Breakfast Club back - more than 20 years after Brat Packers Judd Nelson, Emilio Estevez, Molly Ringwald and Ally Sheedy spent a Saturday in detention together.

The chain has shot a series of TV and cinema ads, in which young actors recreate scenes from the hit John Hughes 80s movie.

The ads promote five new teen clothing brands on sale at the company's stores, and target parents kitting their kids out for the new school year.

The commercial also features a new cover of Simple Minds' hit Don't You (Forget About Me), which was written especially for the 1985 movie."

- What is your opinion, do you think it will go over well or does the ad fall flat?

Posted in  My Take On Fashion

11 Comments Add a Comment

  • 1

    I really loooved this movie so when I saw this commercial
    I loved it! They did a great job!

    48 weeks 5 days ago Report Comment
  • 2

    i do wonder though how many of the people they're marketing to actually has seen the breakfast club?

    48 weeks 5 days ago Report Comment
  • 3

    Nikkeeb, I had the same thought. Even though I had known about The Breakfast Club when I was 14, that was because my father was a huge fan of the film. I bet there are quite a few tweens that have yet to be exposed to the film; there for, to them this could be just a fun commercial rather than a film flashback.

    48 weeks 5 days ago Report Comment
  • 4

    I'm not sure how successful this will be.

    __

    “Fashion fades, only style remains the same.”

    —Coco Chanel

    48 weeks 4 days ago Report Comment
  • 5

    leeluv: yes, i bet most youngsters out there haven't been exposed to the entertaining john hughes movies of the 80s. sad.

    48 weeks 4 days ago Report Comment
  • 7

    I thought it was a pretty good "now days" interpretation. But its probably true that many tweens/teens are going to think of it as just a funny commercial.

    48 weeks 4 days ago Report Comment
  • 8

    I thought it was a pretty good "now days" interpretation. But its probably true that many tweens/teens are going to think of it as just a funny commercial.

    48 weeks 4 days ago Report Comment
  • 11

    I'm old enough to have seen it when it was new. I think this ad is a good tribute to the movie. BUT..... I agree with other posts. Most current kids likely won't get the reference.

    48 weeks 2 days ago Report Comment

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