JC Penney's denied making the commercial and blamed their ad agency Saatchi & Saatchi for it. They said in a statement, "The commercial was never broadcast, but rather was created by a former employee at JCPenney’s advertising agency, Saatchi & Saatchi, solely as an award submission without JCPenney’s knowledge or prior approval." S & S then said that it was created by a third party for the 2008 International Advertising Festival at Cannes without JCP's knowledge.
The video involves two teens speed dressing in order to avoid a mishap if they get caught having sex.
I think it's pretty tame, but there are those who will see this as obscene. Anyway, congrats JCP for gaining some kind of relevancy in this country.